How to Write a Trust Building About-Us Page
The About Us page is the second most often visited page on your website. People want to know who is running your website. Take some time and craft this page so visitors can learn about your company. This is where you tell your story and tell why you are better to do business with than your competitors.
This is the page that humanizes your business. What do your visitors want to know about you? What is your expertise and how does it address their problem? What is the history of your business? What caused you to start this business? What special certifications or affiliations do you have? What are your mission, vision and values? How many employees, volunteers or students do you have?
The About Us page is a chance to cement a relationship and connect with someone who is curious about your business. They are there to learn about what you do. They are looking for signs of trust and credibility. Let customers see the human side of your company. Show your personality.
Visitors will look to see if you are a real company with a physical address. Tell them a little about your company. Instead of including a long history of your company, simply state when your company was founded and how long you have been serving your industry.
Tip- People enjoy reading the story on how a company got started and what led the founder to launch the business.
Describe how you are different and better than your competition. Share your company philosophies, awards and certifications. If you have important affiliations, this is the page to include them.
The About us page should be concise and easy to read. Its main purpose is to build trust with your visitor. People want to feel safe and secure before they buy from you or even give you their email address.
You can add a "Meet the Staff" page where you show short profiles on the key staff members. Include the key "movers and shakers" and key people that interact with customers.
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