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Alesco Marketing

Spice Up Your Website with Custom Programming

Give your website the ability to engage your visitors on a new level through PHP database programming. When we implement web database programming on a site, the visitor experience improves in so many ways. You can have online tools, a searchable photo gallery, pricing wizards, e-commerce functionality, events calendars and complex sign-up applications that can automate your business.

Unlike traditional media - radio, TV and newspapers - websites can customize responses to each visitor when they include php programming. Databases can store text, photos, links, formulas or most any type of information that is fully searchable. Visitors can also sort, select, calculate and display information the way they want to see it.

What can you do with a database on your website?

  1. Use a pricing wizard to create customized pricing for custom products or services. This wizard can be customized around your business needs. A custom glass manufacturer, for example, could take the glass type, shape, dimensions and thickness desired from a visitor and display the calculated price instantly online.
  2. Offer applications for just about anything, or have new customers sign-up or register online. All the information can be accessed by you and safely stored in your database.
  3. Searchable databases are an excellent way to market anything that you keep in inventory. Create a database of products you want to sell. This could be boats, cars, used equipment, repair parts or anything else you would like to market.
  4. Create a directory of area businesses or a member directory if you are an association. Each member can have their own unique page complete with descriptions, photos and links to other websites.
  5. Qualify leads using online tests, assessments and surveys. Getting a visitor to answer questions about a particular area of their business will help you see a need that they may not have realized existed.
  6. Collect testimonials from satisfied customers and place excerpts in a database. Design an area on your home page that will rotate through these excerpts every 4-5 seconds.
  7. Provide a marketing tip or an inspirational to a box on your home page. Allow visitors to register and then email the tip of the day directly to their inbox. This is a great way to build up an email list.
  8. Display a portfolio of your designs, photos of products in a searchable photo gallery. Potential customers can see and search through examples of your work.

With so many options, it may feel a bit overwhelming trying to figure out which is right for you. We'll help you decide which custom programming applications will be best for your business and show you how they'll benefit your customers and your company.