Business Blog Marketing... Blogging for Business
Business blogging is a powerful marketing tool. It's much more than a way to simply express your opinion, you can use it to attract specific groups of people and interact with them. No wonder it's quickly become one of the most powerful marketing tools that a business can use.
Successful business bloggers are able to brand themselves as an expert in their field through being an online information source. They don't sell their products or services on or through the blog, rather they offer insightful, current and valuable information to interested readers on a given topic. Readers begin to trust the author as they return, or subscribe to, the blog and receive more and more useful information. Now the blogger has become the natural "go to" partner for their readers, whenever they are ready to purchase products or services. The approach is indirect, but extremely effective.
Business Blog Marketing Tips
- What to write about? Choose a topic you are passionate about and that interests your target audience. "How-to" articles and blog posts are some of the most read, linked to and bookmarked content on the web.
- Choose an attention grabbing title. The first thing people see is your title, so use it to draw them in and pique interest in your article. Be creative. For example, the basic title "Five Article Writing Tips" could be reengineered to "Five Super Easy Steps for Writing Attention Getting Articles".
- Teach, don't sell. Articles and blogs work best if you educate and don't try and sell. People will ignore advertisements, but will seek out helpful information. Use your writing to build rapport and brand yourself as the expert.
- Format for scanning. Use bold sub headings, bullet points or numbered lists. This allows readers to easily scan your article to see what it is about. If it looks interesting, they will settle back and read everything you wrote.
Business blogging will dramatically improve your website's search engine rankings in three ways.
- Installing a blog on your website adds original, keyword rich content to your website. Larger websites rank higher in search engine results than small websites and each blog posting adds a new page to your website. If you write 100 postings in a year, you have increased your website by 100 pages!
- Blogs use RSS or Really Simple Syndication to broadcast your message in minutes across the web. No more waiting for search engines to spider your website, it's a more proactive way to get in front of your targeted audience.
- SEO writing methods, like using keywords in blog titles and link text, will not only bring your blog to the top rankings in Google, but also your business website. The best and most expensive SEO firms get their clients phenomenal results by utilize this method of blogging for search results.
Internet Marketing; So Many Options!
Custom solutions for unique business needs
We get great results for our clients through a number of online marketing tactics. Whether you're interested in email marketing, pay per click or organic SEO, we have the tools and experience to put you ahead of your competition.
Local search is one of the hottest areas of interest in search marketing today. Every offline business needs to also have an online presence, and a local business website is a great way to do that. You also benefit from Google's local 7 pack listings.
Get more helpful tips from Doug and the rest of the team at our blog.