When designing a website around specific call-to-actions here are some things to consider:

1. Color - Whether you’re designing a button, a banner or an entire header graphic the colors you choose really need to pop out on the page. For instance, using the color red on a dark website will draw attention straight to the red object.
2. Placement - The position of the object on the page is very important. Typically the object should be located in the top right corner or along the right side of your website.
3. Size Matters - This is especially true when you’re creating buttons. If your call-to-action button is the same size and blends with the rest of the site it won’t stand out as well if you changed some of the coloring or scaled it to be the biggest button on the page.
4. Verbiage - You could have a great graphic, but if the language isn’t effective you probably won’t draw people in. Using something like “Free Info” is dull, but “7 Ways To Boost Low Conversions” is sure to capture the attention of visitors.
5. Make It Visible - Don’t bury your call-to-action inside of text, banner ads or other graphics. What’s the point of a call-to-action if you can’t find it?

These are some of the core elements that go into creating a great call-to-action. If you have a website, bring it up in your browser and asking yourself, “What am I trying to accomplish?”