http://www.alescomarketing.com/blog Alesco Marketing Blog Mon, 07 Jun 2010 17:12:32 +0000 http://backend.userland.com/rss092 en I remember getting acquainted with computers in the mid 90's and discovering this thing called the "Internet". The idea that you can create and view content on a worldwide network took the world by storm. My family picked up, at the time, a high-end IBM computer with Microsoft Windows 3.1 ... http://www.alescomarketing.com/blog/web-development/the-web-infiltrates-everything.php When designing a website around specific call-to-actions here are some things to consider: Color - Whether you're designing a button, a banner or an entire header graphic the colors you choose really need to pop out on the page. For instance, using the color red on a dark website will draw ... http://www.alescomarketing.com/blog/web-design/is-your-call-to-action-prominent.php Building up a website from scratch is never an easy task. It begins with customer interaction and forming a team around a project manager, developers, designers and the client. Internet marketing is growing at a rapid pace as more and more people spend time online to buy products and search ... http://www.alescomarketing.com/blog/internet-marketing/forming-a-plan-for-a-usable-website.php So, by now most of us either know about or have played with social networking sites like Twitter, MySpace and Facebook. What do most of these sites have in common? They have activity streams. An activity stream could contain just about anything. A whole stream could be devoted to ... http://www.alescomarketing.com/blog/internet-marketing/what-is-an-activity-stream.php After the homepage, the most visited page on most websites is the About Us page.  The web is a great equalizer for business and your visitors know a shady company can put up a reputable looking website.  In order to gain trust, you have to answer the biggest question a ... http://www.alescomarketing.com/blog/web-usability/about-us-the-heart-of-your-website.php Have you heard of a landing page? Maybe you have and maybe you haven’t, but it’s important that you know what they are as recent trends have shown that landing pages can convert customers in a way that’s never been seen before. So, what’s the secret? Landing pages is a hot ... http://www.alescomarketing.com/blog/internet-marketing/building-effective-landing-pages-converts-customers.php Listen, if anyone tells you that your website isn't as important as printed marketing materials they're dead wrong. Your website is your online identity and its look needs to match the branding of your company. How you setup the site and the visual elements directly effects the kind of traffic ... http://www.alescomarketing.com/blog/web-usability/your-site-represents-who-you-are.php There are some good books out there that describe the impact of usability on everything we do. Consider this, you're at home on the couch and it's late at night. You decide it's time for bed so you reach over to your televisions remote to turn it off. When you ... http://www.alescomarketing.com/blog/web-usability/the-way-we-use-common-devices-are-engraved-into-our-thought-process.php E-commerce is something that almost all business owners are after. The point of developing a website for your company is to bring in traffic and ultimately use it as a tool to bring in more business. Building a store into your website is one of the fastest growing requests in ... http://www.alescomarketing.com/blog/web-usability/website-usability-the-ultimate-e-commerce-tool.php I'm sure most of us have come across a site at one time or another where you've clicked on a link that takes you to a 404 error page. The Web savvy people out there know what it means and aren't put off by it, we simply click "back" and ... http://www.alescomarketing.com/blog/web-usability/404-pages-with-personality-and-style.php