When you’re planning out a new site take into consideration the following three questions that users subconsciously ask themselves.

Where am I? - The user needs to know where they are the entire time they’re browsing the site. If they click on “Car Insurance Information” they’ll be taken to the existing page. On this page, you should always have a header that refrences the page you are on. You should also have a descriptive title tag. SEO tech’s would argue that the “title tag” area is reserved for SEM (Search Engine Marketing) efforts. Still, your title tag can get effective SEO results and be descriptive enough.

What am I doing? -   Often times the user doesn’t even know what they’re doing at your website. Sometimes they stop by because it’s a knee jerk reaction when getting a list of results from a search engine. That’s why it’s always important to make sure you’re leading the Web users to a specific area on the page or site. If your call-to-action is to get people to click on a “more info” button you’re going to want to make that a more prominent part of the sites design. Always ask yourself, what is the visitors goal on your website?

How do I get there? - A potential customer is sifting through Google results on insurance providers and they come across your site. When they come to your home page, what are they looking for? Let’s say they’re looking for liability car insurance info, but there’s no obvious link on the page. They’ll then check for a search box or other referential type of pages such as “about us” or “FAQ” to find a link that will take them to what they want. If they haven’t found it yet, they’re gone.

The bottom line, make sure you’ve set goals for your website and that the marketing company you’re working with is leading you in the right direction. There’s nothing worse than having a beautifully designed website that’s impossible to navigate. That’s a quick way to lose out on business.