When designing a website around specific call-to-actions here are some things to consider:

1. Color - Whether you’re designing a button, a banner or an entire header graphic the colors you choose really need to pop out on the page. For instance, using the color red on a dark website will draw attention straight to the red object.
2. Placement - The position of the object on the page is very important. Typically the object should be located in the top right corner or along the right side of your website.
3. Size Matters - This is especially true when you’re creating buttons. If your call-to-action button is the same size and blends with the rest of the site it won’t stand out as well if you changed some of the coloring or scaled it to be the biggest button on the page.
4. Verbiage - You could have a great graphic, but if the language isn’t effective you probably won’t draw people in. Using something like “Free Info” is dull, but “7 Ways To Boost Low Conversions” is sure to capture the attention of visitors.
5. Make It Visible - Don’t bury your call-to-action inside of text, banner ads or other graphics. What’s the point of a call-to-action if you can’t find it?

These are some of the core elements that go into creating a great call-to-action. If you have a website, bring it up in your browser and asking yourself, “What am I trying to accomplish?”

Building up a website from scratch is never an easy task. It begins with customer interaction and forming a team around a project manager, developers, designers and the client. Internet marketing is growing at a rapid pace as more and more people spend time online to buy products and search for services available to them in their area. When you’re developing an online presence you have to be focused on a few things: search engine optimization, customer conversion and website usability. Just because you have a beautiful website doesn’t mean people will actually find it out there on the Web without executing some sort of search engine optimization strategy. Just as well, you can have a high ranking website that nobody can understand how to use.

All of these pieces are important to your websites success and should be carefully planned while wireframing out the sites design. Pay particular attention to how the information flows and where your eyes go on the page. It will most certainly change when you start adding graphics and color, but at least you can begin visualizing how the website will appear to a user.

Call-to-actions should be clear and positioned strategically on the page. It’s also important that you select the right color scheme that’s going to attract an audience.

There is a science behind building websites and careful planning can result in much greater conversion rates.

So, by now most of us either know about or have played with social networking sites like Twitter, MySpace and Facebook. What do most of these sites have in common? They have activity streams. An activity stream could contain just about anything. A whole stream could be devoted to individuals swapping images back and forth or, most commonly, a stream will consist of “instant message” style chatting where one person will post something on your profile and then you comment back or post something on their profile. You can see this flawlessly in action on Facebook.

Facebook allows you to sort your streams by news, pages, status updates, photos and links. Twitter, is one massive activity stream, that’s all there is, but that’s why it’s so effective. A simple design in a “fast forward” world allows people to communicate to one another easier and faster than ever before. You can download plugins for your Firefox to pop-up Twitter messages just like when you receive a new email through Outlook.

Activity streams are making their way into the workplace. Businesses are using them to communicate internally and there’s a chance that in the future company executives will be more accessible than ever as customers may be able to communicate with higher-ups directly through the companies website.

Social media continues to grow and expand like never before. Google has taken a shot at the market by developing Google Wave which essentially is a way for people to interact with one another on the fly. If you and a friend are typing message to each other you’ll be able to see what they’re typing as their doing it.

Internet technology is getting more advanced and expect these systems and features to play a major role in your marketing efforts down the road.